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"On hold messaging plays a crucial role in a company's overall marketing plan."
Learn What Industry Insiders Say About On Hold Services & Marketing
On Hold Messaging plays a crucial role in a company's overall marketing plan, and there are several vantage points from which to evaluate its importance. There are numerous independent studies and insightful articles about on-hold messaging. Don't just take our word for it. Find out what others are saying and see for yourself...
Silence is Golden...
At some point, every successful business will have to place customers on hold. In this article, Mike Edwards, former Chairman of the On Hold Messaging Association, offers tips to find the best on hold service for your business. Silence is not an option!
Is that music legal?
With very few exceptions, a licensing agreement is required to play copyrighted works. Just owning the CD doesn't give you legal rights to use it as on-hold music for your phone customers. Learn how to use on-hold music legally – and the penalties if you don't - in this informative article.
Do not play it again, Sam
Sometimes, silence isn't the worst on hold solution. How about a hospital with Chopin's "Funeral March" in its on-hold music rotation or a plus-size clothing company that plays "Fat-Bottomed Girls?"
Music in the marketplace
This general explanation of music performing rights organizations from the Better Business Bureau will help you understand your rights and responsibilities when it comes to on-hold music.
OHMA Messaging segment video with Fox News
Informative video about on hold messaging.
U.S. Companies Lose Billions of Dollars On Hold Every Year
Customer hang-ups represent lost money and lost opportunity. Companies spend billions on advertising, only to turn customers away through poor on hold marketing.