Customer experience marketing is the idea of creating a seamless relationship with customers across all points of contact. On Hold Company CEO Bryant Wilson offers tips for improving the customer experience with your brand. (iStockphoto)
Are you on board with the latest trend? It’s called “customer experience marketing,” and it is definitely on the rise.
The concept behind “customer experience marketing” is building continuity throughout any customer’s interaction with your brand — from online to in-store shopping, to customer service after the sale. The key is creating seamless transitions throughout the life cycle of a customer.
So how do you get started with “customer experience marketing”? Our CEO, Bryant Wilson, recently published some tips for improving the relationship between customers and your brand.
“Sincerity is the key,” he said. “People can tell when you are faking it, and that can do much more harm than good for your brand.”
The increased attention on the customer experience is a response to growing competition in the marketplace. A great customer experience makes you memorable, and opens the door to repeat business.
“Disappoint someone one time, and you risk losing that business permanently,” Wilson said. “But if you reward customers with a great experience with your brand, they will reward you with their loyalty.”
Read his full tipsheet here.
It's time to finish this year strong and on the road to making 2014 your best year ever. (iStockphoto)
I was thinking about writing an extension of something I wrote last year about pie and the holidays. Then I got an email with a headline that took me a bit by surprise…
2014 is 60 workdays away.
If you’re not a business owner, I’m sure you have deadlines and goals you want to meet by the end of the year. If you are a business owner, you definitely have goals you want and need to meet by the end of the fourth quarter. Gear Up for a Final Push to End 2013
On Hold Company's pay-per-click landing page won a Silver Award in the eighth annual W3 Awards, sponsored by the International Academy of Visual Arts.
We are proud to announce that On Hold Company’s website has been recognized with a Silver award in the eighth annual W3 Awards.
The competition is sanctioned by the International Academy of the Visual Arts, an invitation-only group of media, advertising and marketing professionals. The W3 Awards honor creative excellence in website design, web video and online marketing. The judges recognized On Hold Company for the landing page in our pay-per-click advertising campaigns.
“In today’s hyper-connected business climate, we have to use every tool at our disposal,” On Hold Company CEO Bryant Wilson said. “From pay-per-click to social media to more traditional methods, we are constantly looking for ways to build great relationships with our prospects and our clients. And we always look for fun and creative ways to make those connections. We are grateful to be recognized in this way for those efforts.”
More than 4,000 entries were received for this year’s competition, from Fortune 500 companies to small businesses. Entries were judged on a 10-point scale. The top 1 percent were named Best in Show, and less than 10 percent won the Gold Award.
Read the complete press release here.