Don't let fear keep you from utilizing one of your best marketing options — the hold button on your telephone. (iStockphoto)

Fear of change is a basic human trait. It’s also a trait of many businesses, especially large ones.

In the past year alone, I have observed numerous companies that opted to stick with the “status quo” concerning their on-hold messages instead of looking at what was best for their businesses.

Let’s break it down like this: If you were shopping for a new vehicle to drive your children around in, would fear of change factor into what you drove? Probably not. More than likely, your decision would be based on the credentials of the brand (Ford, Chevy, Mercedes-Benz, etc.) — things like performance and safety, for example.

At On Hold Company, we have the credentials and the proven track record to help you navigate change without fear:

  • Performance. For nearly two decades, we have designed and delivered effective On Hold campaigns for clients in a wide range of industries.  When hurricanes and other natural disasters strike, healthcare clients depend on us to get the word out to worried families about their loved ones. Fortune 500 clients depend on us to consistently deliver new marketing messages throughout their networks of locations.
  • Security. In this internet-driven age, we are able to not only monitor and update your marketing messages with a web-based platform, but we can do so in a manner that keeps your data safe and secure.
  • Credentials. On Hold Company serves more than 13,000 clients throughout North America.  We are members of the On Hold Messaging Association and we strive to provide “insanely great service.”  We have been honored with several awards for the quality and creativity of our audio marketing productions.

Your on-hold message is an extension of your marketing efforts that can significantly affect your bottom line.  On Hold Company has a better way of delivering your message … every time you press “Hold.”

Leave a comment