Author Archives: Scott Anderson
John Maxwell Solves Equation for Simple Leadership
Every year, the Chick-fil-A Leadercast assembles some top thinkers and speakers from diverse disciplines to inspire and encourage leaders in all aspects of life. The live event takes place in Atlanta, and it is transmitted to host sites across this … Continue reading →
On Hold Company’s CEO Bryant Wilson named OHMA vice-chairman
We are pleased to announce that our CEO, Bryant Wilson, has been elected vice-chairman of the board for the On Hold Messaging Association for 2013-2014. The On Hold Messaging Association is our industry trade organization that ensures member companies maintain … Continue reading →
Add Reviews into the Mix of Your On-Hold Messages
From movie producers to your employees, everyone loves receiving positive feedback. Besides just boosting your ego, positive reviews from your customers can be a boon to your business, if you know how to take advantage of them. In today’s business … Continue reading →
Plan for Business NOT as Usual
Hurricane season is right around the corner and the National Weather Service predicts that 2013 will be a busy year. Other areas of the country worry about tornadoes and floods. Add in avalanches, wildfires, and mudslides…. It seems that no … Continue reading →
Keep Your Marketing Efforts Balanced and Fit
When you go to the gym, you don’t just work on building your biceps. Well, maybe you do, but it’s not the best strategy to achieve total fitness. No, a good fitness routine needs a well-balanced approach to the entire … Continue reading →
In Customer Service, Put People Ahead of Platforms
Are you scrambling to be all things to all people when it comes to customer service? There’s a lot of that going around. Here’s a piece of advice that should help: put the people ahead of the platform. Customer service … Continue reading →
On-Hold Marketing Lessons from Startups
Chicago’s business community is experiencing a confluence of large, well-established corporations and small tech startups. So it has become a great microcosm for studying things like marketing. A recent roundtable at the Chicagoland Entrepreneurial Center addressed marketing lessons that all … Continue reading →
Set a Course for Success with On-Hold Marketing
Marketing can be tough for any business to navigate. The Internet and social media have dramatically changed the marketing landscape. Audiences are more fragmented now, and messages live and die at a faster pace. It’s enough to keep the most … Continue reading →
What Super Bowl Ads Teach Us About On-Hold Marketing
Well, another Super Bowl is in the books. One winner from last night is clear, as the Baltimore Ravens beat the San Francisco 49ers, 34-31, to claim the Vince Lombardi Trophy. The second winner of the night is still being … Continue reading →
Extend Your Reach with On-Hold Marketing
Whether the goal is dunking a basketball or growing a business, we all could use a little extra reach sometimes. Maybe you are trying to reach out to new clients or customers. Or maybe you are trying to expand the … Continue reading →
