Category Archives: Marketing
Add Reviews into the Mix of Your On-Hold Messages
From movie producers to your employees, everyone loves receiving positive feedback. Besides just boosting your ego, positive reviews from your customers can be a boon to your business, if you know how to take advantage of them. In today’s business … Continue reading →
Keep Your Marketing Efforts Balanced and Fit
When you go to the gym, you don’t just work on building your biceps. Well, maybe you do, but it’s not the best strategy to achieve total fitness. No, a good fitness routine needs a well-balanced approach to the entire … Continue reading →
Bad On Hold Music Hurts Callers’ Ears And Damages Your Brand
When Yahoo’s new CEO, Marissa Mayer, complained that her company’s on-hold music was “garbage,” she got results. Yahoo’s callers now hear a specially recorded ditty from New York’s Jingle Punks: “You’re on hold, hold on Yahoo, gimme a second while … Continue reading →
In Customer Service, Put People Ahead of Platforms
Are you scrambling to be all things to all people when it comes to customer service? There’s a lot of that going around. Here’s a piece of advice that should help: put the people ahead of the platform. Customer service … Continue reading →
On-Hold Marketing Lessons from Startups
Chicago’s business community is experiencing a confluence of large, well-established corporations and small tech startups. So it has become a great microcosm for studying things like marketing. A recent roundtable at the Chicagoland Entrepreneurial Center addressed marketing lessons that all … Continue reading →
Set a Course for Success with On-Hold Marketing
Marketing can be tough for any business to navigate. The Internet and social media have dramatically changed the marketing landscape. Audiences are more fragmented now, and messages live and die at a faster pace. It’s enough to keep the most … Continue reading →
What Super Bowl Ads Teach Us About On-Hold Marketing
Well, another Super Bowl is in the books. One winner from last night is clear, as the Baltimore Ravens beat the San Francisco 49ers, 34-31, to claim the Vince Lombardi Trophy. The second winner of the night is still being … Continue reading →
Extend Your Reach with On-Hold Marketing
Whether the goal is dunking a basketball or growing a business, we all could use a little extra reach sometimes. Maybe you are trying to reach out to new clients or customers. Or maybe you are trying to expand the … Continue reading →
Corporate On-Hold Marketing Takes a United Approach
When it comes to delivering marketing messages, large corporations are a lot like the country. Within a large corporation, certain mandates and directives flow from the corporate headquarters to all of the local operations, much like the federal government establishes … Continue reading →
On-Hold Marketing is a Marathon, not a Sprint
I recently completed a marathon. But race day was only the final 26.2 miles of a very long road to accomplishing my goal. The real work was done in the hours and miles of training over the course of 18 … Continue reading →
