Use On Hold Systems To Tell Your Story & Connect With Customers

Extreme make-overs have captured people's attention in recent years and this Case Study is no exception. Beverly Living, a long-term healthcare company with several hundred locations, was looking for a brand new corporate image. We took on the challenge of contributing to that corporate make-over with a captivating on hold ads.

After consulting with our Brand Imaging team, we decided to create a number of 'visual' settings in the on hold campaign and establish a personal connection with fond memories of grandparents. The first half of each ad establishes a story-line with characterization and heart-warming dialogue. As each story-line transitions from past memories to the present, Beverly Living Centers is cast in a whole new light and a powerful emotional connection is made with each listener.

Selecting the right voices to support the generational image was critical and the music tracks had to deliver a cohesive message. Then we wrapped it up tight with a customized jingle, and the rest is history. Audio Imaging was a strategic part of Beverly Living's extreme make-over.

In today's marketplace, businesses have to continually reinvent their image in order to maintain a compelling connection with their customers. Diamond Equipment, a heavy construction equipment firm with multiple locations, had been in business for more than 30 years and needed an up-to-date representation of their company.

After some research, our Brand Imaging team decided to shine a spotlight on Diamond's hard work and fair dealings. We developed a fresh branding theme in keeping with the company's plain-and-simple personality - one that delivered a back-to-basics message in a no-nonsense manner. The new image connects a by-gone era of a honest company with today's hard-working man.

Nothing grabs your attention like combining off-the-chart creativity with remarkable imagination, and this Case Study proves it. When Leather Brothers, a worldwide manufacturer of pet products, decided they needed to do something creative and unusual with their high-end line of dog and cat collars, they turned to us.

The scope and intent of the On Hold campaign was to develop something far beyond conventional advertising announcements in order to promote their products in an exciting new way. After careful review and a few brainstorming sessions, our Concept Development Team dreamed up a one-of-a-kind framework for the marketing project.

Using a full-scale, theatrical approach, we portrayed pets 'advertising' their products in a fast-moving, action-packed sequence of visual story lines. Our Production crew used sound effects, specialty music tracks and first-person characterization to create an audio masterpiece. We really had fun with this project... and Leather Brothers were dog-gone pleased with the result.

Sometimes, you just need fresh ideas to strengthen your grip and help you prevent a dreaded plateau, as you'll see in this Case Study. Interstate All Battery, a family-owned company with multiple offices in the upper Mid-West, wanted to do something different and creative.

In our research, we discovered that Interstate had quite a history in the marketplace, spanning a period of 40 years. We decided to tell their story in a compelling way by spotlighting their founder's guiding principles, summarizing their growth, and emphasizing a service-oriented, 'family-owned business' theme.

We combined their message with a sincere voice that inspired confidence in the company's integrity. In doing so, our on hold system succeeded in promoting Interstate's products and services in a fresh, new way.