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Checkmate: Developing a Winning On Hold Strategy
Strategy is essential because winning is never automatic — not in chess and certainly not in the context of a corporate on-hold marketing campaign. But very few companies take the time to formulate a solid on-hold marketing strategy. Instead most tend to think of onhold messaging only in terms of a script or an audio production. And that's like trying to win a game of chess by using only one piece of chess by using only one piece of the whole chess set. It won't happen.
Choosing the Right On Hold Partner
A 2004 Google search for "on-hold messaging" registered 499,000 web site hits. That same search yielded 81,300,000 hits in early 2010. With so many on hold companies in the marketplace, how do you know which one to choose?
How to Leverage Your On Hold Message
Advertising during the Super Bowl easily runs into the millions of dollars for very specific time slots which are measured in... seconds. The big advertisers know what they're doing and what they're getting from a one minute commercial. How about you? When you place a caller on hold for 30-60 seconds...