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How to speak so that people want to listen.

They way you speak can have a dramatic impact on the way that you are heard. The pitch, pace or volume of your voice can influence your audience to tune in and give you their undivided attention, or, it can force them to completely tune you out. Reverting to what I like to call “bobble
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This is not your mother’s on-hold marketing

Is your business struggling to bridge a generation gap? If you are reaching out to millennial customers, you cannot market to them the way you have to previous generations. According to a recent Forbes article, millennials, also known as Gen Y, will bring spending power larger than that of baby boomers. And these customers who
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College football’s bowl season helps many people bridge the span between Christmas Eve and New Year’s Day. But, like the holiday season itself, the bowl season seems to stretch out a little longer every year. The result is an anti-climactic, watered-down “second season” of college football.
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Merry Christmas from On Hold Company

We’re a great big family here at On Hold Company. We feel that way about our coworkers and about our clients. So this is always a special time of year for us. And just like any family gets busy around the holidays, our offices are absolutely buzzing with activity. We’re welcoming new clients into the
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Mobile Search Drives More Phone Calls

Just when you got used to maintaining a company website, along came the company blog. And just as you adjusted to blogging, along came social media. These days, smartphones have replace desktops and laptops as the computer of choice, making mobile the way to go. But a recent study from Google shows that the more
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Amazon’s Marketing Lesson: Keep People Talking

’Twas the month before Christmas And all through the ‘Net, Amazon was taking a beating For its risky delivery bet. I ordered a Kindle HDX With the new ‘Mayday’ button; Tech support at my fingertips Now that’s really somethin’! When what to my wandering eyes should appear But a little delivery drone; how does it
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On-Hold Messages Are Essential to Holiday Customer Service

It’s always a good idea to focus on customer service. But it is especially important during the holiday season. People’s stress levels are elevated. That means one negative service experience can quickly get blown out of proportion. By the same token, it means one enchanting experience can spread as much good cheer for your business
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Keep Personal Touch in Customer Service

Your company has a Facebook page, a Twitter account, and even a Pinterest profile. You are sending email newsletters, and taking customer-service concerns by email. Since you’re doing so much more than ever before, you must be doing better, right? That’s not necessarily true, according to a recent survey.
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Tips for Improving Your Customer Experience

Are you on board with the latest trend? It’s called “customer experience marketing,” and it is definitely on the rise. The concept behind “customer experience marketing” is building continuity throughout any customer’s interaction with your brand — from online to in-store shopping, to customer service after the sale. The key is creating seamless transitions throughout
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