Author and motivational speaker Zig Ziglar died Wednesday at the age of 86.
The sales and marketing world lost one of its great icons this week. Zig Ziglar died Wednesday after a short battle with pneumonia. He was 86.
Ziglar spoke to leaders all over the world. He wrote more than two dozen sales and motivational books. Those books and the recordings of his presentations are a legacy that will impact generations to come.
Here are a few of our favorite Zig Ziglar quotes:
- “If you aim at nothing, you will hit it every time.”
- “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.”
- “You will get all you want in life if you help enough other people get what they want.”
- “Attitude, not aptitude, determines altitude.”
- “Stop selling. Start helping.”
In its story about his death, The New York Times laid out Ziglar’s three-part formula for his presentations:
- Prepare extensively every time.
- Be funny (“Every seven to nine minutes I’ll have them laughing”).
- Frequently reinforce the broader message (“I make certain that every five minutes I’m giving them a concept, an idea, a process, a hope builder”).
As we were reflecting on these things, we realized how they apply to creating effective on-hold messages for any business:
- Put the same diligent preparation into your on-hold message that you do any other marketing effort.
- Make sure your messages help callers, not just sell to them.
- A little humor on hold helps ease the wait.
- Keep reinforcing your brand, it is your “broader message”.
Thank you, Zig, for sharing your wit and wisdom with the world. You will be missed.