From movie producers to your employees, everyone loves receiving positive feedback. Besides just boosting your ego, positive reviews from your customers can be a boon to your business, if you know how to take advantage of them.
In today’s business climate, you don’t have to wait for JD Power or Consumer Reports to endorse your product anymore. The Internet, and especially social media, gives anyone and everyone a platform to share their experience with your products and services. And they are sharing their opinions, making customer reviews free and plentiful.
Why are those reviews so important? Because about 7 out of every 10 shoppers search out consumer reviews before making a purchasing decision. And here’s the real kicker: shoppers trust them more than your advertising and marketing collateral.
So these online reviews are a gold mine, assuming you are giving your customers good products and service to begin with. But beware of negative reviews. Surveys show that people share their negative experiences with companies far more often than their positive ones. And it’s the negative ones that seem to always go viral. So make sure your products, sales and service are all they best they can be before you start encouraging customer reviews.
If you are not facilitating customer reviews on your website, there’s no better time to start than right now. If you are, make sure you get the most mileage out of them by sharing those positive reviews on your own social media channels. They are free, too, and will greatly expand the reach of those kind words.
Another great place to feature customer reviews is in your on-hold messages. When prospects call your business, they are at a critical point in the buying process. The right words at this juncture can seal the deal for you. Adding some comments from your most loyal clients to your on-hold messages is a simple and easy way to close the loop on all of your marketing efforts.